Well-known travel guide publisher Frommer's has been acquired by Google Inc., according to the San Jose Business Journal.
The price of the business acquisition remains confidential.
Last September of last year Google acquired the restaurant and travel guide publisher Zagat. Commentators stated that they expected that Google may now move to merge Zagat and Frommer's.
Frommer's has published 350 travel guides. They are arranged in 14 different series. Books in the company's back catalog include guides to national parks in the U.S., the "For Dummies" series of guidebooks, and a series of "Day by Day" guides designed to help tourists navigate through various popular travel destination cities. Frommer's also presents information about over 3,500 tourist destinations around the globe on its travel website.
The company started small but quickly grew in popularity after it published "Europe on $5 a Day" by Arthur Frommer in 1957. Frommer had done much of the initial research while serving in the military and trying to assist GIs stationed in Europe who wanted to see the sights in the countries nearby without it costing an arm and a leg.
Frommer's publisher has been John Wiley & Sons Inc. Wiley reportedly now wants to focus on scientific, professional, and technical publications, and its sell off of Frommer's may be only the first in a series of sales of media companies which no longer fit within its new focus.
Our firm handles sales and purchase agreements similar to the one described in this blog post. For more information, visit our San Jose business acquisitions page.
Source: San Jose Business Journal, "Google buys travel guide publisher Frommer's," Aug. 13, 2012
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