Email Marketing Changing ? But It Still Works | Make Money Online ...

The role of email marketing in the internet marketing world is a subject that has been up to some debate in the last few years. Every now and then, you are bound to see reports that claim that email marketing is ?dead? or that it?s usefulness is going to be significantly reduced in the nest few months. But as of now, none of these scenarios have truly manifested themselves, and it looks unlikely that it will happen any time soon.

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Those who advanced the theory that email marketing is going to lose its efficiency soon say that more and more users are using the social networking channel and are paying less attention to commercial email messages. But this is something that affects mainly the younger users and even then there are some very good ways around the problem, which will let you capture your subscribers attention a whole lot better.

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It is true that people are increasingly using social networks to communicate with personal contacts. If you ask the average internet user how many non business related emails they?ve sent during the last year, the number would be quite low and in many cases it would simply be zero. When they use email, it is either for work related reasons, or to communicate with commercial entities. This is often the case when they check up on an order status, or check their inbox for a validation link to a website that they?ve signed up for.

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But in general, users aren?t losing interest in promotional messages sent by email, as long as the email marketing campaign has been well done. Marketers need to check up on their efforts more often to see if what they?re doing is working and optimize their campaigns when necessary.

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One of the key elements of a successful email marketing campaign, which has been recently discussed in various online news reports, is proper segmentation. Sending the same email message to everyone on your list may work if you have a really small business that only has a dozen or so subscribers on its list. But if you have thousands of them, then it?s not the brightest idea.

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Content of email messages needs to be relevant to the user and geared towards them. Marketers need to get an understanding of who their email subscribers are and what differences exist between them. For example, some of these subscribers may be frequent visitors to their site and have repeatedly bought products and services from them. Others may just have signed up for the newsletter, but haven?t bought anything from the company yet. For the first group, simply presenting information on new products may be enough. But the second group would need a bit more convincing if a marketer hopes to turn some into paying clients.

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No matter what is said about it, one fact still remains strong. Properly done email marketing results in very good click through and conversion rates. And for now, it just isn?t going anywhere for a while.

Source: http://www.websitesforsaleworld.co.uk/blog/2012/08/email-marketing-changing-but-it-still-works/

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