Neighborhood Radius Marketing in Action | Business Direct ...

Business Direct Marketing?provides your small business with several ways of making inroads within your community. One of our most effective options is neighborhood radius marketing. Not that long ago, we introduced you to this marketing strategy. Now, let?s walk through how to use neighborhood radius marketing step-by-step so that you know exactly what to do. First, we?ll introduce you to the tools and then tell you how and when to use them.

The Tools

• Radius direct mail ?By using the address of an existing customer, we are able to compile a list of neighbors who might be interested in your services. We send them personalized mailers with a message and a promotional offer, both of your choosing. To fully engage these potential customers, the mailers may include a link to your website. The radius mailers will also include a QR code that, when scanned, will deliver information about your company directly to your customers? smartphones.

• Yard signs?With their permission, of course, you can place promotional signs in the yards of the people whose homes you are servicing. Not only are these signs useful in spreading the word about your company, they are proof of how satisfied your customers are with your work. In addition to letting prospective customers know about the range of your service area, they are great for boosting word-of-mouth support for your business.

• Door hangers?The final pieces of the neighborhood radius marketing puzzle are door hangers. Designed to work in the same manner as radius direct mail, these alert neighbors of your customers to the work that you can do for them. Placing door hangers on their homes creates a sense of immediacy. To make an even greater impact, consider using magnet door hangers. A detachable, well-designed magnet will look great on these prospects? refrigerators and will be a constant reminder of your business.

The Timeline

1. When you start a new project, install the yard signs. Such signage will indicate that you are actively working in that neighborhood and will pique interest in your company. People can stop by to check out what you are doing and can learn more about your business.
2. Distribute the door hangers midway or after finishing a project. This will provide your potential clients with an idea of how long a job takes to complete. But more importantly, it shows them that you want to remain a presence in their neighborhood. Including a promotional offer on the door hangers will give them extra motivation to request your services.
3. Then send a radius direct mail after you?ve completed the job. This gives prospective customers the opportunity to discuss your work with existing customers because they?ve seen the yard signs by this time. They can even drop in to see how projects went. This will help build trust in your business and may spur them to form a business relationship with you.

With every new project, the neighborhood marketing cycle begins again. Soon, this will become second nature, especially as you gain new clients with your targeted efforts.

We carry all of the products ?mentioned above and many more in the BDM Toolbox. Sign up now to browse our full selection of products and services that can help get your neighborhood marketing program rolling.

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